Keith Reeves
October 16th 03, 07:01 PM
I have permission from AMACOM Books to distribute an excerpt from "The Wright
Way: 7 Problem-Solving Principles from the Wright Brothers," a new book by Mark
Eppler. Published to coincide with the Centennial of Flight (December 17), "The
Wright Way" celebrates the contributions of Orville and Wilbur to business
theory as well as air travel.
How did two high school dropouts with less than $1,000 solve the greatest
problem of the century in a matter of months, when teams of well-financed
scientists and engineers couldn't find a solution after decades of trying? Some
credit genius or just good luck, but Eppler says it was the application of a
set of problem-solving principles the Wright Brothers learned at home and honed
through several business ventures. These principles are every bit as applicable
to today's business problems.
The excerpt I'm distributing is called "The Heart of the Matter" and describes
the brothers' insatiable curiosity and voracious reading habits. It concludes
with a section called "Learning to Soar," extracting business advice about
using the library, seeking guidance from mentors, and sharing research with
others.
To get the excerpt, send with the subject line
"Send Wright" and I will reply with the text (and *only* the text -- NO file
attachments or "opt-in mailing list" jive). Thanks.
Way: 7 Problem-Solving Principles from the Wright Brothers," a new book by Mark
Eppler. Published to coincide with the Centennial of Flight (December 17), "The
Wright Way" celebrates the contributions of Orville and Wilbur to business
theory as well as air travel.
How did two high school dropouts with less than $1,000 solve the greatest
problem of the century in a matter of months, when teams of well-financed
scientists and engineers couldn't find a solution after decades of trying? Some
credit genius or just good luck, but Eppler says it was the application of a
set of problem-solving principles the Wright Brothers learned at home and honed
through several business ventures. These principles are every bit as applicable
to today's business problems.
The excerpt I'm distributing is called "The Heart of the Matter" and describes
the brothers' insatiable curiosity and voracious reading habits. It concludes
with a section called "Learning to Soar," extracting business advice about
using the library, seeking guidance from mentors, and sharing research with
others.
To get the excerpt, send with the subject line
"Send Wright" and I will reply with the text (and *only* the text -- NO file
attachments or "opt-in mailing list" jive). Thanks.