Ads, pt 5

[Mitchell Holman[_5_]]

pt five of ten

[Victor Diego]

On Sat, 05 Feb 2011 11:11:12 -0600, Mitchell Holman wrote:

> pt five of ten

These advertisements from the 1940's all contain substantial
textual material. One has to actually *read* through several
paragraphs to obtain the intended message.

Compare these with contemporary ads where images, with very
little accompanying text, dominate.

Does this indicate a loss of literacy over the intervening
generations?

I would answer: "Yes!"

[Bob]

On 6 Feb 2011 04:18:53 GMT, Victor Diego > wrote:

>On Sat, 05 Feb 2011 11:11:12 -0600, Mitchell Holman wrote:
>
>> pt five of ten
>
>These advertisements from the 1940's all contain substantial
>textual material. One has to actually *read* through several
>paragraphs to obtain the intended message.
>
>Compare these with contemporary ads where images, with very
>little accompanying text, dominate.
>
>Does this indicate a loss of literacy over the intervening
>generations?
>
>I would answer: "Yes!"


I think the ad people know today's readers have too short an
attention span to hit them with something they may have to think
about.

bob S.