The first question we always ask is, "What does your insurance company
have to say about renting the aircraft?"
What are the minimum insurance requirements for a pilot to rent the
aircraft?
How large a pilot pool is there to support the aircraft?
What other comparable aircraft are available?
How does your proposed rental rate compare to comparable available
aircraft?
How does the the equipment in your aircraft compare to comparable
available aircraft?
In the club I am in, price, equipment and insurance requirements
determine how many hours a given aircraft is flown.
For example, in my club, we have a 1978 PA32-300 ($115/hr), 1978
PA32T-201RT ($113/hr), and a 1986 C182R ($105/hr).
These airplanes are flown predominantly by a core group of about 15-20
pilots in a club with about 250 members.
The 182 will finish the year with about 250 hours.