Revenue at Cessna plunged to $620 million from $896 million
in the year-ago quarter. Profit fell to $43 million from $94
million on lower sales of Citation business jets.

Gee, there's a surprise. I sure hope you didn't have a bunch of money
invested, cuz virtually anyone familiar with Cessna's product-line predicted
a severe downturn.

After all, other than jets, all they have to offer is a bunch of 50 year-old
designs, albeit with new electronics in 'em. And with used jets virtually a
dime a dozen now in "Executive Controller," who's going to buy a new one?

Cessna put all their eggs in one basket -- the jet market. When that fell
apart, they had little to fall back on. Meanwhile, Cirrus churns out three
new airplanes a day, every day...

The market is efficient, but ruthless...
--
Jay Honeck
Iowa City, IA
Pathfinder N56993
www.AlexisParkInn.com
"Your Aviation Destination"