"Rosspilot" wrote in message
...
We learned a long time ago not to put good fresh expensive coffee
aboard
the
airplane. Demand goes up and the coffee is completely consumed. Then
there
are complaints about not enough coffee.
From that day forward only the worst FBO made coffee went aboard. It
tasted
terrible, but never ran out. We never had a single further complaint.
Karl
Great customer service Karl.
Why not go the extra step in the opposite direction and have more of the
good stuff? I find it hard to believe that providing good coffee for
your clients is a ball-busting expense.
It's been my experience in business that people are willing to pay a
premium for quality and customer service above and beyond the ordinary.
At which end of the spectrum is your business?
You're either hauling cattle . . . the "no frills" type passenger who
would
rather save $20.00 to buy a cheap ticket with no amenities (and there are
lots
and lots of them--a huge market to be sure). This airline is not going to
have
great coffee., and you aren't going to expect it. ANY coffee is a
surprise.
G
Or you're in the business of transporting your *clients* as comfortably,
and
cordially as is possible. You want them to come back to you EVERY time
they
fly. You are appealing to the segment of the market that has money, and
wants
to travel "pampered" and in luxury. This coffee HAS to be good. If it
isn't,
you should bitch. 
This is not anything new in my view.
Our partners gave up the executive on-call charter service and now fly a CJ1
and just stock soda's on board. Their cost is about 1/3 or 1/2 of the
charter operators that provided "Red Carpet" service. Of course, we're
hardly a Fortune 500 firm. :~)