With winter coming, any other cfi's on here currently marketing
themselves to stay busy with students this winter? Share your tips and
findings please =)

A friend of mine (a newly-minted CFI) went round and round with me about
marketing, back when he was an enthusiastic line-guy, working his way up
through the ratings. We talked for many hours about marketing, and we were
both disgusted with how the FBO -- and the airport itself -- was failing to
market themselves, etc.

Well, now that he's an enthusiastic young CFI, he's really taken our
discussions to heart! He had one of those colorful vinyl see-through
appliqués designed for the back window of his Blazer (like you see on city
buses), screaming "LEARN TO FLY HERE!" everywhere he drives in 10 inch
letters. He's put ads in the local and college newspapers. He's put flyers
at the University dorms. You can't throw a rock in this town without
hitting Bill's advertising.

Not surprisingly, he's got a full schedule, and could work seven days a week
if he wanted. The FBO is ecstatic, and so is he.

Funny how this marketing stuff actually works.
--
Jay Honeck
Iowa City, IA
Pathfinder N56993
www.AlexisParkInn.com
"Your Aviation Destination"