So how does "Underground Weather" manage to come up "Numero Uno" on a
search
for "Iowa City Hotels"? They CERTAINLY aren't a hotel, and they
CERTAINLY
aren't in Iowa City!

This whole thing is so stupid. 95+% of the hotels located in Iowa City
are
NOT coming up when you type in "Iowa City Hotels"! What kind of a stupid
search engine would exclude the ONLY websites that matter to the person
searching for a hotel?

Possibly because the word "Hotels" doesn't appear on your page. I bet the
word "Hotel" does though.
Didn't try it out though.
Paul