Evident Bayer had its boilerplate response all ready for me:
Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.
Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.
In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.
We appreciate the opinions you have expressed and thank you for
providing us with an opportunity to respond. While there may always
be reasonable differences over what constitutes acceptable
programming, we do try to exercise good judgment in selecting programs
on which to advertise.
Sincerely,
Brenda Stokes
Consumer Relations Representative
On Mon, 19 Jan 2004 06:35:37 -0500, Cub Driver
wrote:
On Mon, 19 Jan 2004 03:24:54 GMT, "Geoffrey Barnes"
wrote:
On Wednesday, 14 January, your corporation advertised one of its products on
the CBS Evening News. In that broadcast, CBS aired an inaccurate and highly
misleading "Eye on America" story concerning the security and safety of this
nation's general aviation airports. As the underwriters of this broadcast,
I hold Bayer responsible for this astonishing lapse in journalistic
integrity. Your corporation is funding a broadcast which has knowingly and
deliberately lied to its viewers, and you should be ashamed of yourselves
for supporting this program.
I pasted Geoff's first paragraph into the CBS website email form, made
one small change, and fired it off.
Again, that address is:
http://www.bayeraspirin.com/contactus.php
all the best -- Dan Ford
email:
see the Warbird's Forum at www.warbirdforum.com
and the Piper Cub Forum at www.pipercubforum.com
all the best -- Dan Ford
email:
see the Warbird's Forum at www.warbirdforum.com
and the Piper Cub Forum at
www.pipercubforum.com