"BoDEAN" wrote in message
...

Has anyone used this approach? I was thinking of emailing all my
current students, asking them to spread the word about flying, and
help bring in more students to the airport. Not sure how I want to
word it, but I feel it might be a good way to get some new blood into
the airport.

Basically a good idea, IMHO. However, a generic request for "spreading the
word" may not be very effective. Giving your students specific goals with
respect to doing your marketing for you is probably more useful. A few
ideas:

* Provide incentives. A very common marketing strategy, where your
existing customers are given something of value for finding you new
customers

* Schedule an open house to meet prospective students, and ask your
current students to invite their friends

* Suggest to your students that they might like to participate in AOPA's
mentor program

You get the idea...give your students an action item, something they can
follow through on and know that they've accomplished it. Otherwise, not
much of anything is likely to happen.

Pete