"Dan Luke" wrote in message
...
No doubt the vast majority of viewers if Discovery Wings are not pilots.

"No doubt?" How do you know? What is their audience size, anyway?


I suppose you might equivocate on "vast", but I think there simply aren't
enough pilots to support a channel like that, when you consider that only a
fraction of them are watching the channel. Between pilots who don't watch
TV, who don't get Discovery Wings, who don't know that they get it, and
those who simply get bored with the repetitive programming, I'd be surprised
if even 10% of the total pilot population actually watches. That's only
60,000 people in the US.

I don't know exactly how many people are needed in order to support a
cable/satellite channel like Discovery Wings, but it's got to be at least
twice that. Maybe closer to 500,000 or a million.

I think it's safe to say that, for any viable channel, more non-pilots watch
it than pilots. There simply aren't enough pilots for it to be any other
way.

I'm not confident enough to make a "no doubt" assertion, but I'd *bet*
their
audience has a larger percentage of pilots than any other cable channel.

Now that seems like a reasonably safe bet. Even there, however, you
have to take into account the problem that Discovery Wings *is* very
repetitive. So other channels that might also appeal to pilots, like
Speedvision, or the Action Movie Channel, The Nashville Network, and other
stuff like that, might still draw more of the pilot crowd, due to the
greater variety of programming.

Pete