But look at how angry people became when Amazon experimented with the old
fashioned approach. ["customized" pricing]


Amazon did it the sneaky way, by (as some economists might put it) taking
advantage of the consumer's ignorance, and of their special knowledge of each
individual consumer (gained through logging their purchases, and perhaps even
spying on their web surfing and correlating it with other databases). This is
a Bad Thing, no matter who does it, be it the credit card companies, the
neighbor across the street, a high school student in Pakistan, or the TSA.

Amazon pulled a fast one.

Jose


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