RedBull went for the HG speed gliding events. VNe at low level down a
mountain side course with pylons and altitude control gates.

Frank

"John Shelton" wrote in message
.net...
Red Bull and it's agency were at one time toying with the idea of
sponsoring
an air race involving sailplanes in the Sierra. The resulting program was
guaranteed 10 showings on Fox Sports and all production details were
fairly
well ironed out. Like most things in that world, they found other avenues
to
promote their hugely successful product. I was unable to show them the
demographics that they needed to interest them. It was not a question of
quantity but one of quality. Red Bull, it seems, has a different
demographic
than Geritol. "Grown-ups" indeed.

There was also some confusion about a cross country "race" that was being
pushed to uninterested automobile agencies at the same time...to no avail.



wrote in message
om...
Hey, here is a link to an air race in Reno and it is incredible.
These pilots are amazing. Plus there is an Air Race game that you
should check out, it's a kick. Let me know what you think.
http://www.redbullairrace.com