"Larry Dighera" wrote in message
...

What do you think would be the most advantageous point of view for
such a program to present to the journalists? Would it emphasize the
rigors of training and airman certification, the utility of aerial
operations in circumventing ever increasing ground commuter
congestion, the role of the close knit community of pilots in
providing airport security surveillance, ...?



Each of those could be covered. The best way to get a story out of the TV
news media is do ALL the work for them. Pre package the story and send it to
them. The large markets won't air them but the small markets gobble them up.
Just leave a couple of spots for the local talent to insert some local
flavor. Actually this would be a perfect time to introduce the local media
to the local "AOPA Media Watch" member.

The Media Watch member should also introduce himself to the local press on a
regular basis. Keep in mind turn over is rather high in local media
especially the smaller markets. His most important job though would be to
contact them when ever something bad happens locally or when something
REALLY bad happens nationally.

As far as cost AOPA already has some very good PR people on staff. And the
way things are going this type of activity that is exactly what I pay my
dues for.