In article ,
"Jim Burns" wrote:
With a Kelly Aerospace oil filter, you get more. . .for less! Independent

laboratory test proves our filter performs equivalent to the competition
with six

(6) less pleats.

OK, which one has 6 less pleats? This could be read either way.

I wondered this also. The way I read it, Kelly is saying that their
product has "6 less pleats" but performs equivalent to the Champion
because of the filter material that Kelly uses.



and no need to purchase a new can cutting tool. Upon close inspection, our

filter's only "shortcoming" is our height, but since it is shorter than the

competitor's original filter we guarantee if it fit before it will fit now!

This is an odd statement in an ad where the Kelly and Champion filters
are shown side by side--the Kelly filter looks taller to me. I guess
they claim that it's shorter than the competitor's "original" filter,
but in the picture, they show it next to a Champion -1 filter. Why
would you make a statement like that and then place a picture in the
same ad that shows your filter as taller?

They may have good products, but it looks like they need some better
marketing folks.



JKG