In article gbgUe.319519$_o.176759@attbi_s71, Jay Honeck
wrote:

Go to Yahoo and type in "Iowa City Airport".

The first choice that comes up is "Eastern Iowa Airport" -- the Cedar
Rapids, IA airport!

How do they *do* that?

Well, for starters, Eastern Iowa Airport has an official web site, with
airport-related content on the top-level page. Iowa City doesn't, at
least that I can find. The fact that your airport's "page" is a
subsidiary of Iowa City's main page will drive down its search ranking
relative to Cedar Rapids.

It also has commercial traffic, meaning there are probably more web
pages that link TO it, which will also push its ranking up in many
search engines.

This kind of stuff drives me crazy, since it seems to be a deliberate -- and
annoyingly successful -- attempt to "spoof" the search engine. Why doesn't
the Iowa City Airport come up first?

See above. This may also be of interest:

http://help.yahoo.com/help/us/ysearc...basics-14.html

--
Garner R. Miller
ATP/CFII/MEI
Clifton Park, NY =USA=