In article .com,
wrote:
so superior, and it turns them off. Most men would take lessons if they
had the chance; I get a lot of new aquaintances telling me they'd
always wanted to get their Private License. They seem to think that
they're somehow incomplete without having mastered it; perhaps some
discreet advertising along those lines might work. Plenty of other
sports use it.

I've certainly had some acqaintances tell me they wished they could
take lessons; they were all male. But I think that the advertising you
need to do should be targeted toward females. Like Jay said, it's very
common that a husband likes flying, but a wife does not (I'm in that
exact situation). I've never heard of the reverse. If more wives were
into flying, it would mean more active pilots, which would have a whole
lot of positive secondary effects.

--Ken