Subject: Garmin too big for their britches? (Fixed Pricing)
From: (TripodBill)
Date: 7/14/2004 12:09 AM Central Standard Time
Message-id:

Many readers appropriately picked up on one of the most important issues in my
earlier post: Minimum Retail Price Policy (i.e., controls). For those that are
still interested in the subject and are of the "pilot persuasion" here's an
update of what you can expect at the Oshkosh show this year. You may recall
from my previous post that I relayed information from a friend Garmin's new
price policy on the GPSMAP 296 at SunNFun. Well, if you are headed to EAA's
Oshkosh show this year, there is good and bad news. Good news: The older GPSMAP
196 will be cheaper this year at about $795. More Good news: There will be new
low-end handhelds in B&W and color to replace the aging GPS III Pilot and
GPSMAP 295. The new handhelds will both be in the GPSMAP 76 form factor. (Not
sure if that's a great design for yoke mounting, but I'll leave that to pilots
to decide.) Bad news? ALL MODELS will now be under the Minimum Retail Price
Policy, meaning no dealer at the show will be competing with another dealer.
Buy from whoever you like, 'cause they can't sell it to you any cheaper. Any
dealer that screws up and offers free shipping, a package deal, or discounted
accessory will be canceled by Garmin. Garmin has now fixed prices on all their
aviation products. It will be just a matter of time before they do the same in
the automotive, outdoor and marine product lines. Happy shopping!

-Bill


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