B A R R Y wrote:
On Sun, 06 Aug 2006 17:08:32 -0600, Newps wrote:


I understand that, but they have competed against the big three in the
small pickup market since the 70's and have had their ass handed to them
all that time.


Here's something that I found quick, as I don't really care that much
to spend a ton of time Googling. It's sales data from the first 3
months of 2005 for the small pickup market:

From:
http://www.forbes.com/columnists/columnists/2005/04/12/cz_jf_0412flint.html

Pickup 3 months 2005
Chevy Colorado 32,523
GMC Canyon 8,444
Toyota Tacoma 34,094
Ford Ranger 26,612
Dodge Dakota 25,130
Nissan Frontier 18,194
Honda Ridgeline 4,008**

The Tacoma outsold every other individual model. Note that the 2005+
Tacoma was just entering the pipes during the 1Q '05, as I had to wait
8 weeks to get mine last April. The Honda was only out for a month or
so at the time, but it still managed 1/2 of Canyon's 3 month volume..

Here's the total sales for '03, from
http://www.forbes.com/columnists/columnists/2004/06/22/cz_jf_0622flint.html:

2003 Small-Pickup Sales
Ford (Ranger) 209,117
GM (Chevy S10, GMC Sonoma) 176,629
Toyota (Tacoma) 154,154
Chrysler (Dodge Dakota) 111,273
Nissan (Frontier) 65,161

Considering lots of Rangers, S10's, and Sonomas ended up in fleets,
that's having your ass handed to you? G

Yep, Looks like Toyota is really struggling of late.

Matt