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Old October 20th 06, 01:44 AM posted to rec.aviation.piloting
Ron Wanttaja
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Posts: 756
Default Marketing and the Cirrus Sales Pitch

On Thu, 19 Oct 2006 23:12:10 GMT, john smith wrote:

Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
As I noted, this is the feeling I get from their advertising, what I
hear pilots saying and the type of pilots I see flying them. Hence my
request for actual experiene.


Don't know about your family, but in many cases, the majority are not pilots. I
know of at least one case where the deciding factor was the pilot's spouse, who
decided they wanted the capability to induce a safe recovery should the pilot be
incapacitated.

Ron Wanttaja