You were indifferent before, yet you are now hooked. I believe that
sums up precisely what AOPA and much of the GA world is trying to
comprehend -- and the sooner we "break the code" the better.

Well, one of the missions of AOPA is to promote GA to as many people as
possible, and understandably, for many reasons, not everyone is
destined to be a pilot. Whenever I get the chance to chat someone up
about aviation, I find that more often than not, the issue of cost
crops up. My impression is that most people still think that pilots of
small planes are the untouchable richie rich establishment doctor /
lawyer crowd, and despite all of my arguments about ways to manage the
cost, the fact that I choose this versus many other things I could do
with that money, etc, that thought sticks in their minds. About the
only way I can think of shaking that mentality is to take someone to a
nice small airfield about 50 miles away that has a nice rustic charm to
it, with lots of pilots hangar flying over breakfast / lunch in a nice
small restaurant on the field, watching the old airbirds flying in and
out.