The line is not as thick as some people think. MRP is MSRP with contractual
teeth. If Garmin is threatening dealers at OSH with dismissal from the
dealer program if they offer incentives like free shipping, they're
stepping over the line, IMO. Somehow I find it a little hard to believe
that Garmin would do that, though. They don't strike me as that kind of
company.

John wrote in :

There's quite a difference between Minimun retail pricing and MSRP
(manufacturers suggested retail price).
John



Juan Jimenez wrote:



(for more info, see sci.geo.satellite-nav newsgroup)

Minimum retail pricing is not illegal. It's called MSRP, under another
name. For example, all the video game console manufacturers have been
doing it for years. What stores do is tell people to call for special
pricing when they have it available. Garmin would be making a big
mistake if they were to cancel dealers who sell product at anything
below their min pricing guideline, or who offer incentives that have
nothing to do with the price of the units, because the media (myself
included) would not look kindly at such actions.

I will make it a point to check on this at OSH. If anyone has evidence
that a dealer has been cancelled or otherwise penalized for offering an
incentive like the ones described above, come to the Aero-News trailer
at the Media Center and let us know.

Juan