About 1 1/2 month ago, while at a local Panera Bakery, I had the same
reaction upon seing a glider on a tub of cream cheese, and I posted
on r.a.s. a thread essentially similar to that of KK. Perhaps soaring
is identified with lightness, ergo the " lite" version of the product.
Perhaps a marketing type at Panera is a soaring pilot.

Cheers, Charles