Jay Honeck schrieb:
It is EXTREMELY hard to defeat the marketing prowess of the chain motels.
I will beat them in every measurable way -- staff, bed size, suite size and
decor, amenities, breakfast, price, location -- and they STILL consistently
outsell us by a wide margin.

well, many of us here may bring up similar arguments, exchanged to their
business (same here with our internet products).

Why? Name recognition. If you hear "Holiday Inn" on TV and radio often
enough, that's what pops into your head when you're searching for a place to
stay. That's why they charge more and send 30% of gross back to a home

well, when passing a citx and you only need a place for a shower and a
clean bed then the least risk is to go somewhere where you roughly know
what you get. This is true for McDonalds as for the chain-motels.

office in New York -- so they can buy lots and lots of advertising. It's a
terrific business model that works -- for the owners.

Our guests tend to be the more adventuresome (and, IMHO, intelligent)
travelers who go the extra mile to find a hidden gem.

I think many people will drive by your place because they don't know
what they get. One single point is a good homepage and a CI. Look at the
websites of the chains and look at your website. Your website lacks
professionalism.

#m