In article ,
Martin Hotze wrote:

Why? Name recognition. If you hear "Holiday Inn" on TV and radio often
enough, that's what pops into your head when you're searching for a place
to
stay. That's why they charge more and send 30% of gross back to a home

well, when passing a citx and you only need a place for a shower and a
clean bed then the least risk is to go somewhere where you roughly know
what you get. This is true for McDonalds as for the chain-motels.

Yep, never underestimate the amount of comfort people derive from
familiar blandness.

office in New York -- so they can buy lots and lots of advertising. It's a
terrific business model that works -- for the owners.

Our guests tend to be the more adventuresome (and, IMHO, intelligent)
travelers who go the extra mile to find a hidden gem.

I think many people will drive by your place because they don't know
what they get. One single point is a good homepage and a CI. Look at the
websites of the chains and look at your website. Your website lacks
professionalism.

Definitely. No offense, Jay, but your hotel's web site looks like a
refugee from 1995. I won't pretend to tell you your own business, and I
could well be wrong, but I'd wager that an upgrade to a more modern look
from a good web designer would pay for itself in rapid fashion.

--
Mike Ash
Radio Free Earth
Broadcasting from our climate-controlled studios deep inside the Moon