Ill bet Bruno has received a check or two from YT for ads on his video's. That is great. His video's are phenomenal. He deserves all the accolades we can give him.

Look at GoPro (the company). Look how powerful GoPro has become as a tool for so many sports and support organizations. Look at adventure sports in general. Look at the companies that market to people interested in these sports. Some clues in these observations I imagine.............

Every great organization, corporation, company, individual is using video aggressively to share their message and market their products and services. To share "their passions." This is what customers and people and general want to consume on subjects today (more and more every day). Static is dead, has been for many years.

The goal of the SSA is simple: to GROW ITS MEMBERSHIP by making soaring available to as many interested parties as possible. Simple really. A numbers game. What causes someone to go from having no idea about soaring to becoming a member of the SSA? What are their goals? To go for a ride? Or to do more? How do they learn this? How do you take this person who has interest and best use that opportunity to inspire them? A website with low def photos?

Why are kids not showing up? How do we address that?

We have alot of money sitting in SSA accounts.........

Alot of SSA members cranking out video's. Alot of clubs and FBO's and instructors and contests are interacting with customers and students. How do we best leverage and share these assets? What's our strategy? How are we measuring our progress? Is LetsGoGliding working? What are the demographics in that project? We don't have all our eggs in one basket do we?

The SSA has not even begun to scratch the surface of social media. If they truly did focus on it I would almost guarantee a measurable, positive impact.

PS...if you want kids in soaring, where are the pictures, video's, camps, parties, events with soaring kids in the USA? Kids love adults but REALLY LOVE OTHER KIDS! Who is going to the upcoming Jr. Worlds from the USA? Where is the website? What kids recently soloed? Where are these stories? Oh... that's in the BACK of the SSA magazine huh? Hmmm?

Best,

Sean

On Wednesday, February 20, 2013 11:19:40 PM UTC-5, wrote:
On Wednesday, February 20, 2013 9:14:12 PM UTC-6, son_of_flubber wrote:

At what point does YouTube start charging an organization/company for hosting their videos? The SSA channel might take some care to not step over that line.







What about buying some targeted advertising on YouTube?



Never. In fact, if your channel gets popular enough YT will offer revenue sharing opportunities to the channel owners! There are literally thousands of internet businesses who's whole business model is based off of puting their content in YT using their "private links" feature and then selling those links to their customers. They make the content, YT pays for the bandwidth and hosting, the 3rd party makes money selling their links, YT makes money selling the advertising. Brilliant model!