On Sat, 23 Feb 2013 13:40:18 -0800, Sean F (F2) wrote:

Martin,

If you followed the series on the youth americas cup, as millions of
young sailors do, you would notice that several videos are released each
week and have been for months. Some with more action, others with more
interview. The point is that this is a major piece of the America's Cup
event and its marketing. Soaring could be marketed so much better.
Could we agree on that?

Sure, more exposure outside the soaring fraternity would be good. I
thought you were putting that video up as a good example of the sort of
thing we should be aiming for. My reaction to it is that if I was a
member on good standing of the small boat racing fraternity I'd think it
was great, but OTOH its not good for pulling outsiders in because it
fails to show why its talking heads love sailboat racing. In fact I think
you're agreeing with me: you say that "millions of young sailors" follow
it which shows that its primary audience are already hooked rather than
the non-sailors who might be attracted into the sport. As such its not
even attempting to do the same job as the SAA youtube channel or Lets Go
Gliding have been set up to do.

BTW, I wonder if the growing numbers of FPV RC flyers might be a useful
target audience. FPV is initial slang for "First Person View", the idea
being that you fit a video camera and downlink to an RC model and then
fly it by peering into a screen. IOW its a halfway house between the
simulator flyers and us. Please also bear in mind that the majority of
present day RC flyers are not traditional aeromodellers. Most don't
design or build their models: they buy them assembled, painted and almost
ready to fly.


--
martin@ | Martin Gregorie
gregorie. | Essex, UK
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