My point is simply that, were I a neophyte, I'd be more attracted to an
initial statement such as, "I'm going to fly in a glider. It has no engine!
How cool is that?" Rather than, "I'm going to fly in a glider and,
hopefully, I'll get back safely."


"Charlie Papa" wrote in message
...
Well, there is a BIG LESSON in this for us. Yes, he was condescending.

But remember, Anthony's role is to be a surrogate for the 'everyman'
pilot, and for the many more pilot wannabe's.

If they don't have experience with gliders, they think they are just
simple machines, - IF forced to think about gliders, - because they
otherwise seldom or never do.

And if jogged to think about gliders, they think about something analogous
to a toboggan: - you tow it up the hill, and it slides down.

So he was perfect. Note that 10,000,000 USA viewers watch this show.
There are fewer than 1,000,00 USA pilots. So folks who wish they were
pilots, or had learned to fly, make up almost all of th34e audience.

This is great, - but only a first step. There is a reason we see those
same commercials again and again and again; they are building 'Share of
Mind', and gliding has close to zero.

We all need to sell our sport. And we need assistance from our national
gliding organizations on how to do that.

In my view, each and everyone of us should carry a few business cards with
the URL of our national organization or our club, or something like
www.letsgogliding.ca or www.letsgogliding.com.

Time to wake up!


On Wednesday, February 5, 2014 2:59:15 PM UTC-5, Charlie Papa wrote:
Here, from Season 4, Episode 11, is the segment on our sport, shot at
York Soaring Association near Toronto last summer:



http://www.youtube.com/watch?v=h5a0tUPxzl0#t=41



We believe they will return to York next summer for another segment. We
have suggested to them:

-WSPE (Women's Soaring Pilot's Association) annual seminar, this year
July 21 - 25 (http://www.womensoaring.org/?p=seminar)

-FREEDOM'S WINGS CANADA York is home to the first and largest Chapter in
Canada

- TOW PILOTS the essential volunteers who drag us into the sky

-AIRLINE PILOT either trains in a glider or UNUSUAL ATTITUDE training



Neilson estimates audience size a 10,000,000 in the USA.