https://www.youtube.com/watch?v=805L3rY10DY

Wanted: Gifted film makers who can make engaging and exciting videos with this technology.

First efforts are a bit of a snooze

https://www.youtube.com/watch?v=kSwTp5tUSdQ

You need a plugin for the chrome browser or android to pan around the spherical view. The android app uses the motion sensor and lets you point the camera in the direction that you want to look.