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Old May 10th 15, 05:33 PM posted to rec.aviation.soaring
Sean Fidler
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Default SSA Booth April 4-6 at nations largest RC exhibition

We had a lot of traffic at the booth but the result was hard to measure. Very few were willing to spend $150-$200 on the FAST program. What they were interested in was the video (Sailplane Grand Prix, Fine Week of Soaring, etc) that we were playing on a 50 inch LCD screen and the locations of local soaring clubs (Ohio, MI, Indiana, Illinios, etc).

Many took flyers with contact information of these clubs and were mesmerized by the beauty and adventure of the videos, as well as the conversations they had with the volunteers in the booth representing the SSA.

As the SSA spend only $400 on the booth and well over 80,000 people came thru the show...it was probably very good.

I did not do the show this year as it conflicted with contests and we failed to generate the direct revenue from FAST sales that we had hoped. Sun and Fun had the same challenges in selling FAST packages as well.

I think a better plan would be to simply sell rides directly to the local clubs...if I were to do this again. Taking an RC pilot from RC mode all the way to buying a FAST package is quite a bold journey. I think we need to give them a smaller, interim step.

Sean