Exactly. The SSA is very fractured (to say the least) in its communication and marketing execution even though that task should be job #1.

From what I can see, we at the SSA has no very little marketing or marketing strategy. Our website should be set up based on our key audiences. It is not. It is generally set up to serve active existing SSA members.

We very little in the form of a growth and development strategy. Very little social media strategy. We have an almost ancient website that speaks for itself. Again, it only really serves the people who are already familiar with the SSA and know what they are looking for. You really do not get a sense of what is important or really going on at the SSA from our website. For example, another forum was recently created to foster inter club communications. I'm sure that there are others. This information cannot be found as a resource from the SSA website.

You're description of learning about cross country camps, etc from RAS and varied sources really speaks volumes to the larger problem.

No wonder RAS is so popular. It's really the best communication platform available. This is sad. What a huge opportunity for the SSA.

The SSA should have its own moderated (login required) forum really...

This problem (finding cross country camps or destinations or destination based non contest events, etc) is a perfect use case example for an SSA site rebuild.

Who are the target audiences for the SSA website? Are we providing them with good information or are they forced to go to RAS or "search around" for themselves? Of course if they are forced to go elsewhere the SSA has failed, miserably...

Quick list of SSA website target audience...

General public (unfamiliar but somehow interested in soaring and doing research...)
Contest pilots
Prospective Contest Pilots
Cross country pilots (non contest)
"Prospective" Cross Country Pilots
Pilots looking for soaring travel destinations
Pilots looking for soaring camps and coaching, training, mentoring...
OLC community
Prospective OLC Pilots
Commercial Soaring Operations
Prospective Commercial Operation Customers
Club pattern pilots (non-cross country)
Student pilots
Prospective students pilots
Prospective existing (but non glider) pilots (power, etc)
Tow pilots
Soaring Clubs
Soaring Club members
Junior pilots (should be top of this list)
Female pilots
Soaring Club members
Soaring Clubs
Instructors
Cross Country active Clubs
No Cross Country Clubs
Media
International Soaring Community
Potential Event Sponsors
Etc., etc.

This is a significant task but each of these audiences are very important. We need communications and marketing strategies that serve most or all of these communities. Little exists for them now.

We need to bring the SSA out of the 90's and into 2016.

Sean Fidler