Food, booze. Ladies drink free, men pay triple. You do have decide who you want sticking around, pilots, or pilots + family. Kids can amuse themselves anywhere, only trick is keeping the moms happy. If the moms want to be there the kids have no choice. Free booze, clean bathroom. Same marketing the world has used forever, something shiny to attract women so men follow. And Wifi some people can't survive long without suckling on their izombie devices.