In article ,
Jim Logajan wrote:

That "experiment" didn't seem to find the lift its builders expected:

http://www.kitplanesmag.blogspot.com/

Too bad - not sure if it was a lack of traffic (inadequate marketing) or
simply too much of a drain of their finite time relative to what they
thought they thought they were gaining.

They (blogs) are more work than they appear from outside, and the
Kitplanes blog wasn't putting out new content often enough to catch
readers.

It's like trying to develop/market/sell a new product on the cheap;
happens to small businesses all the time. And they fail all the time in
similar fashion.