This is a very well done promotional video.

I found the video quite boring. It may appeal to older generations but
on younger viewers it won't survive the first 30 seconds. A succesfull
promo video has to be short, exciting an convey emotions.


http://www.youtube.com/watch?v=z-nzcBKavHk

http://www.youtube.com/watch?v=6BjUIFgSZRU

or the sex sells approach:
http://www.youtube.com/watch?v=dD-ZIILtI2I