To quote from World Airline News:
Officially on October 1, 2010 Continental and United Airlines (Chicago) will be merged as “equals” although the United name will survive. Oddly CO’s 1991 livery will live on as the merged airline’s color scheme.
Although the United name will survive, many observers are lamenting the loss of this sharp-looking scheme for United Airlines which was introduced in 2004 and will now be retired. This merger will also end the long reign of the “U” logo which was first introduced in 1974 in another form.

Ken


On Fri, 15 Oct 2010 00:26:02 -0500, "Canuck"
wrote:

?This is the "new" United/Continental livery. HUH??? The Continental colors
and paint job are pretty enough but slapping United on the fuselage and
calling it a day is just LAZY. Couldn't they have at least used a different
font/color/logo for the UNITED part of it?

snip