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"Vaughn Simon" wrote in message ...

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

- Rich Carr