On Wednesday, September 20, 2017 at 6:54:47 AM UTC-7, Jonathan St. Cloud wrote:
On Monday, September 18, 2017 at 9:31:43 PM UTC-7, jfitch wrote:
The specs for the iPhone X have been publicly available for a while now. Yes it will have an OLED screen, so it does not "remain to be seen what apple will do", they have already done it and publicly announced it.

The iPhone 8 has the same LCD display of the 7, so it will be the same brightness. The hope for the iPhone X is that it uses a Samsung OLED display, capable of much higher brightness. It remains to be seen what Apple will do, but it is a competitive market and Samsung phones with the OLED display are brighter in sunlight.

As I explained before, the OLED screens are capable of that brightness, and Samsung drives them to that brightness when left in Auto mode and in bright ambient light. Will Apple do the same? that is what remains to be seen. Neither Samsung or Apple give you much information in the specs as to how they handle this. The best information is on the Display Mate website, as these are actual tests of of the shelf phones.