Given the promise of a LOT more features in this ATD-300, I am surprised
that they didn't either predict a much higher price, or delay announcement
until they were ready to ship.

I could see myself making this marketing mistake. Could come under the heading
of "Nice guys finish last." (In this world.)

I know how much I dislike it after buying a product only to find a new, better
version came out a day later. So, per the Golden Rule, I'd probably tell a
prospective customer, "You know, if you just wait a while, I'm coming out with
a version 2." I suppose, if one were going to do this, the smart thing to do
would be to lower the price on the now obsolete version to keep some cash flow
going or at least clear inventory. When car manufacturers introduced new
models annually, this was the model they used.

He might have announced prematurely to hold SureCheck purchasers at bay... if a
guy was going to cut a check today for a VRX, he might be willing to wait a
month to see if the ATD-300 is better. Certainly the price is lower than the
VRX, and given SureCheck's prior reputation...

If sales of the -200 had trickled to nothing (and how many units of anything in
GA does anyone sell per month?) then he had nothing to lose and maybe this is
genius. I hear from a very reliable source that pre-pro units are flying. If
he ships in December, he's only lost a month (or less) of sales.

I'm eagerly awaiting some reviews.

Mike Palmer
Excellence in Ergonomics