Another target market, which I do not believe is being exploited / sollicited
are skiers. Come April /May (at least in Southern California) the local ski
slopes are closed. In the Sierras, Mammoth might still be operating but only
until early July, and it is 6 to 7 hours away. Besides, at $50 or so for a
lift ticket per day, soaring might still be as "affordable" as skiing, once the
investment for lessons is absorbed.

How does one connect with the skiers ?

Cheers, Charles