In a previous article, Bob Noel said:
In article ,
"Matt Barrow" wrote:

Alas (then as now) marketing ruled America, and, like lemmings to the
sea, buyers flocked to the brand with the bigger marketing budget. Only
many years later have pilots come to realize what an incredible
performer the 235 is.

Using the old BETA vs. VHS analogy....

Guess which of the two had the bigger advertising budget by far?

Comment for both Jay and Matt:
Marketing is not just how many $$ spent, but where the $$ go.

And never forget that big boost that Cessna got because their 172s and
182s were similar to the 152s that so many students trained in. Piper
really should have brought out a cheap 2 seat trainer that looked more
like a Cherokee, instead of the Trauma-hawk.


--
Paul Tomblin http://blog.xcski.com/
Never meddle in the affairs of NT. It is slow to boot and quick to crash.
-- Stephen Harris