We learned a long time ago not to put good fresh expensive coffee aboard
the
airplane. Demand goes up and the coffee is completely consumed. Then there
are complaints about not enough coffee.

From that day forward only the worst FBO made coffee went aboard. It tasted
terrible, but never ran out. We never had a single further complaint.

Karl

Great customer service Karl.
Why not go the extra step in the opposite direction and have more of the
good stuff? I find it hard to believe that providing good coffee for
your clients is a ball-busting expense.

It's been my experience in business that people are willing to pay a
premium for quality and customer service above and beyond the ordinary.

At which end of the spectrum is your business?

You're either hauling cattle . . . the "no frills" type passenger who would
rather save $20.00 to buy a cheap ticket with no amenities (and there are lots
and lots of them--a huge market to be sure). This airline is not going to have
great coffee., and you aren't going to expect it. ANY coffee is a surprise.
G

Or you're in the business of transporting your *clients* as comfortably, and
cordially as is possible. You want them to come back to you EVERY time they
fly. You are appealing to the segment of the market that has money, and wants
to travel "pampered" and in luxury. This coffee HAS to be good. If it isn't,
you should bitch.

This is not anything new in my view.



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