A single word such as 'soaring' is too short to be protected by
copyright. The editors of that newspaper certainly SHOULD have
been aware of that.

They may be able to register "SOARING" (all caps) as a trademark
for their 'sport' but that won't give them rights to soaring any
more than hormel's trademark 'SPAM' carries over to email spam.

Rooibos (redbush) is a form of tea grown in South Africa for many
years. It is an Afrikaans word but is accepted in the English language
as well as there is no other English word for the drink. It is very
popular in South Africa (you battle to get a decent cup of regular tea
at a typical Afrikaans household) and is sold locally by many
producers. Some person has however copyrighted the word in America and
is now the only person allowed to market rooibos in America under that
name. No South African thought such a move was possible as it is like
copyrighting the word coffee and then forcing everybody else who sells
coffee to sell it under another name. It is amazing what can be pushed
through the American legal system. Rooibos and Soaring both have seven
letters so I don't think that there is anything that protects a single
word from becoming copyrighted.

Clinton
LAK 12