How do you get passengers over the fear of flying?

I recently got my PPL and find that most people are scared sh*tless to
go up. One friend came along and was just blown away and had a ton
of fun. Just about everyone else is "oh my god, I am so scared
of airplanes." This weekend I was going to go with my CFI to celebrate
my passing my checkride in a brand new SR-20 and people are still
shaking in their boots scared to hell and simply will not go.

Is this me or is it just the general public?

Any ideas? I hope this doesn't sound stupid but just my impression the
since passing my checkride.

Gerald