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Ads, pt 5



 
 
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  #1  
Old February 5th 11, 05:11 PM posted to alt.binaries.pictures.aviation
Mitchell Holman[_5_]
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Posts: 1,037
Default Ads, pt 5



pt five of ten


  #2  
Old February 6th 11, 04:18 AM posted to alt.binaries.pictures.aviation
Victor Diego
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Posts: 4
Default Ads, pt 5

On Sat, 05 Feb 2011 11:11:12 -0600, Mitchell Holman wrote:

pt five of ten


These advertisements from the 1940's all contain substantial
textual material. One has to actually *read* through several
paragraphs to obtain the intended message.

Compare these with contemporary ads where images, with very
little accompanying text, dominate.

Does this indicate a loss of literacy over the intervening
generations?

I would answer: "Yes!"

  #3  
Old February 6th 11, 10:19 AM posted to alt.binaries.pictures.aviation
Bob
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Posts: 1
Default Ads, pt 5

On 6 Feb 2011 04:18:53 GMT, Victor Diego wrote:

On Sat, 05 Feb 2011 11:11:12 -0600, Mitchell Holman wrote:

pt five of ten


These advertisements from the 1940's all contain substantial
textual material. One has to actually *read* through several
paragraphs to obtain the intended message.

Compare these with contemporary ads where images, with very
little accompanying text, dominate.

Does this indicate a loss of literacy over the intervening
generations?

I would answer: "Yes!"



I think the ad people know today's readers have too short an
attention span to hit them with something they may have to think
about.

bob S.
 




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