You too can be a media person

ANN Conducting Media Workshop At AEA 2006
See Jim. See Jim Speak... At Upcoming AEA Conference

As the preeminent
online aviation news resource out there, to say the editorial staff
at Aero-News sees a large number of press releases -- and notices
of new products -- each day would be a profound understatement; we
see hundreds each week, ranging from sources such as Boeing's
prolific press center on down to the backyard tinkerer, who has
come up with something completely new and innovative for the
industry.

We look at all of them, and can usually tell whether something
merits consideration or not within reading the first couple of
paragraphs. Often, however, a new and innovative product can be
overlooked because of the very words written to promote it, by the
very people who created it. Those people should be best able to
tell others why it's so new and innovative -- but often, the
information is, frankly, uninspiring.

This problem isn't limited to those garage tinkerers, either;
some of the "biggies" could use a helping hand here, as well.

Well, ANN is here to help, with our upcoming workshop at next
week's Aircraft Electronics Association Conference in Palm Springs,
CA. Titled "Using the Media as an Effective Marketing Tool," this
fast-paced workshop will show you the tricks & tips of how
marketing professionals establish relationships with the media to
promote their company.

Aero-News Editor-In-Chief Jim Campbell will conduct the
35-minute workshop, which will show you:
1) How to write press
releases that get read by editors
2) How to get media attention
3) The importance of keeping your name in the news
4) How to efficiently and economically promote your company, no
matter if you have one employee or 1,000 employees.

The workshop will be held Wednesday, April 19, from 7:15 am to
7:50 in the Wyndham Hotel's Ventura Room, immediately before the
start of Fast Trak Sessions at AEA.

There will be a wealth of information provided at the workshop,
so if you have an interesting product you want to see reach a wide
aero-audience, be sure to attend. Oh, and one more thing... there
will be coffee and donuts, too.

WOW! Can we all say STAMPEDE! There is sure to be one from the group
of readers here who think that Campbell is all knowing in regards to
Aero News. I will get my reservations in immediately and can't wait to
hang on his every word. I am sure than in 35 minutes, he will teach us
all everything he knows and then have 34 mintues left to tell us how
fking great he is as a test pilot, Editor-in-crap, and then describe
all 1100 planes he has flown. That will leave another 33 minutes for
questions.

Gawd, what a ego that fool has. Even free donuts wouldn't make it
worth geting up that early.

Thanks though, it did give us a good laugh.

"Resistance is futile. You will be assim . . . Ooooh look! Donuts."
Homer the Borg

I doubt he's even going to be there. Probably trying to set up anyone
having a bone to pick with him into going, only, he won't be there.
You can't teach the items he has listed in 35 minutes. I say it's a
ruse. There are enough events out there that he has to cover that
we're all going to wind up crossing paths with him. Let the element of
surprise be yours! G

I hear he has a fear of escalators...

Say, didn't someone post something about him not being the same since
that house fell on his sister?

Seems he was flying it...

DABEAR wrote:
I doubt he's even going to be there. Probably trying to set up anyone
having a bone to pick with him into going, only, he won't be there.
You can't teach the items he has listed in 35 minutes. I say it's a
ruse. There are enough events out there that he has to cover that
we're all going to wind up crossing paths with him. Let the element of
surprise be yours! G

I hear he has a fear of escalators...

Say, didn't someone post something about him not being the same since
that house fell on his sister?

Seems he was flying it...


That was uncalled for. There's enough to be said about zoom without
bringing his family into this.

Dan, U.S. Air Force, retired

He has a family? Do they admit to it? He ex doesn't and neither does
his immaginary son.

He has a family? Do they admit to it? He ex doesn't and neither does
his immaginary son.

Dan wrote:

That was uncalled for. There's enough to be said about zoom without
bringing his family into this.

Dan, U.S. Air Force, retired

Seems to me Zoom brought his family into it when he stole his grandpa's
doctor's bag and hung out his shingle.

Richard Riley wrote:
Dan wrote:
That was uncalled for. There's enough to be said about zoom without
bringing his family into this.

Dan, U.S. Air Force, retired

Seems to me Zoom brought his family into it when he stole his grandpa's
doctor's bag and hung out his shingle.

Does that mean we should stoop to his level? Besides, grandpa isn't
his sister.

Dan, U.S. Air Force, retired

In article .com,
says...

...35 minutes to become an expert in press releases? don't even need
that much time. here's MY class on how to do it, and you don't even
have to stare at captain clangalang's fat mug.

Step One: Hire a professional.

Thank you for attending.

The Real Reason I think he's trying to do this is to get clients... I
can just hear the Part 4 pitch: "I, Captain Zoom, Hero of the Skies,
Tester of All Aircraft, Omniscient Bundini of All Time will endeavour
on your behalf to promote your product/service because you simply don't
have the time.

This crap is no different than his rants bashing SNF while hinting that
there is a better fly-in coming in the not-too-distant future; a fly-in
that I am sure he will, somehow, have a financial stake in. Just
another dip of the baited hook into the pond.

Now, as to what I presume will be the nuts-and-bolts content at Dr.
Jimmy's 35 minute workshop, written of course from his own vast
experience...

1) How to write press releases that get read by editors: Enclose a
check for "advertising" with the release.

2) How to get media attention: Claim that Chuck S.'s hamster has been
attempting to send destructive theta brain waves to your "staff and
advertisers." Follow up the claim with reports from "reliable sources"
that Chuck has been seen, recently, at PetSmart buying large amounts of
hamster food, preferably in a 3,000 word rant with photos of a PetSmart
"somewhere in Ohio."

3) The importance of keeping your name in the news: How on earth can
you feel grandiose, deservedly or not, if you don't see your name in
print/on screen.

4) How to efficiently and economically promote your company, no
matter if you have one employee or 1,000 employees: SEE LESSONS 1 AND
2.

In the interest of fair press, I, who will be covering the AEA
convention, shall attend this little symposium... quietly and
objectively. Of course, I expect that at some point Captain Lithium
will contact the local authorities in order to thwart what he will
undoubtedly see as my "continuing terroristic activites on behalf of a
cabal of ilk."

...or something like that.

In any case, escalator tag will be fun!

I can't wait till I read your report on the 35 minute symposium.I would love to
hear when he talks about his credentials. LOL!!!

Chuck (can't wait) S RAH-14/1 ret



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