No Opportunity Overlooked

No Opportunity Overlooked

The careless, intrusive and often inconsiderate audacity of marketeers
never ceases to disappoint:

GIANT ADS AIMED AT PASSENGERS ALOFT
(http://www.avweb.com/eletter/archive...ll.html#196360)
If part of what you enjoy about flying is the view out the window,
prepare for that small pleasure to be infringed upon by the
marketing mavens. A company called Ad-Air (http://www.ad-air.com),
based in London, is creating what it calls the "first global
aerial advertising network," selling five-acre inflatable ads that
lie across the landscape like giant billboards, strategically
placed beneath flight paths into major airports. "What an
incredible marketing opportunity - all these passengers with
nothing else to do, staring down at the ground below," Paul
Jenkins, managing director of Ad-Air, told the International
Herald-Tribune
(http://www.iht.com/articles/2007/09/25/business/ad.php). Ad-Air
said it has official okays to set up the ads near more than a
dozen major airports in the U.K., France, Asia, and several in the
U.S., including Atlanta, Denver, and Los Angeles International.

We can only hope that the five acre billboards provide a more pleasant
view than the roof tops they will likely cover.

Don't miss this video example of what's in store for airline
travelers: http://www.ad-air.com/