CBS News Sponsors List

Good catch Kevin!

I knew if I worked hard enough, I'd be famous one day, LOL. Thanks Dan!

Judah wrote in message . ..
OK, well, I went through the Tivo recording of the CBS News show with the
"Eye On America" piece that basically said that people who live in
airparks should have to screen their passengers and their luggage before
pulling their planes out of their garages.

Here is the play by play of the advertisers:

Good work, Judah!

Anyone who finds contact info, please post it here. Let's
see if we can get AOPA to post the advertisers and contact info
too, and see if we can stir up some flack for CBS News and their
character assassins.

Sydney

Evident Bayer had its boilerplate response all ready for me:

Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.

Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.

In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.

We appreciate the opinions you have expressed and thank you for
providing us with an opportunity to respond. While there may always
be reasonable differences over what constitutes acceptable
programming, we do try to exercise good judgment in selecting programs
on which to advertise.

Sincerely,

Brenda Stokes
Consumer Relations Representative



On Mon, 19 Jan 2004 06:35:37 -0500, Cub Driver
wrote:

On Mon, 19 Jan 2004 03:24:54 GMT, "Geoffrey Barnes"
wrote:

On Wednesday, 14 January, your corporation advertised one of its products on
the CBS Evening News. In that broadcast, CBS aired an inaccurate and highly
misleading "Eye on America" story concerning the security and safety of this
nation's general aviation airports. As the underwriters of this broadcast,
I hold Bayer responsible for this astonishing lapse in journalistic
integrity. Your corporation is funding a broadcast which has knowingly and
deliberately lied to its viewers, and you should be ashamed of yourselves
for supporting this program.

I pasted Geoff's first paragraph into the CBS website email form, made
one small change, and fired it off.

Again, that address is:

http://www.bayeraspirin.com/contactus.php


all the best -- Dan Ford
email:

see the Warbird's Forum at www.warbirdforum.com
and the Piper Cub Forum at www.pipercubforum.com

all the best -- Dan Ford
email:

see the Warbird's Forum at www.warbirdforum.com
and the Piper Cub Forum at www.pipercubforum.com

On Mon, 19 Jan 2004 15:28:54 -0500, Cub Driver
wrote in Message-Id:
:

We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.

Brenda Stokes
Consumer Relations Representative

Perhaps Ms. Brenda Stokes would be kind enough to provide contact
information for the services she mentions, so that they could be
educated about the yellow journalism perpetrated by CBS News. They
obviously control significantly more advertising funds than Bayer.

"Cub Driver" wrote in message
...

Evident Bayer had its boilerplate response all ready for me:

Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.

Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.

In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.

They better dump that program and fire that service.

The unfortunate fact is that companies like Bayer buy billions of dollars
in advertising, in every market there is, on hundreds of channels and
timeslots per day. As a small company owner, I went through the process
of buying advertising on the radio, and there really was not a lot of
control offered as to what programs were being sponsored. It was all
about frequency and audience. I suspect this works the same way on TV, at
least when you're dealing with a company like Bayer... Nobody from Bayer
is going to sit and review the editorial content of the 7000 shows per
day in all the markets of where their commercial will be played...


"Tom Sixkiller" wrote in news:03%Ob.86$mw4.64021
@news.uswest.net:


"Cub Driver" wrote in message
...

Evident Bayer had its boilerplate response all ready for me:

Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.

Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.

In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.

They better dump that program and fire that service.