Air Force launches new ad campaign

Air Force launches new ad campaign

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{EXCERPT} PRESS RELEASE -- Secretary of the Air Force, Directorate of
Public Affairs

Release No. 0914049 Sep 14, 2004

Air Force launches new ad campaign

Washington - The Secretary of the Air Force unveiled the Air Force's
new TV advertising campaign yesterday during the Air Force Association
Air & Space Technology Convention here.

These television commercials, which will start airing September 20,
are a continuation of the "We've Been Waiting For You" theme, which
shows how young people can fulfill their interests and passions in the
Air Force. Each commercial tells the story of a teenager with a
particular skill or interest who later applies that talent to a career
field in the Air Force.

In one spot, a group of young men are suddenly lost while snow
boarding during a snow flurry, then are led back on track by one of
them who later becomes a B-1 pilot leading a strike package. In
another, a teenager conscious of the plight of the less fortunate,
collects food from his peers in a urban high school cafeteria and
later becomes a C-17 loadmaster preparing a humanitarian relief drop.
All of the spots characterize opportunities in the Air Force that are
a natural extension of the interests and talents of potential
recruits.

"The goals of the campaign are raising public awareness of the mission
of the US Air Force, reaching out to the next generation and getting
them interested in the Air Force, and retaining the men and women who
currently serve," said Col. Chris Geisel, Director of the Air Force
Integrated Marketing Division.

The campaign includes four 30-second television spots. The spots are
scheduled to run primarily on programming targeting young adults ages
16-24, on network, syndicated and cable TV. One spot, which features
an Air Force mission in space, will appear in movie theaters across
the country in October.

For more information contact Lt. Col. Cynthia Scott-Johnson, Air Force
Public Affairs, 703-695-0640.

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---------------------------
Otis Willie
Associate Librarian
The American War Library
http://www.americanwarlibrary.com
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