CBS News Sponsors List

The unfortunate fact is that companies like Bayer buy billions of dollars
in advertising, in every market there is, on hundreds of channels and
timeslots per day. As a small company owner, I went through the process
of buying advertising on the radio, and there really was not a lot of
control offered as to what programs were being sponsored. It was all
about frequency and audience. I suspect this works the same way on TV, at
least when you're dealing with a company like Bayer... Nobody from Bayer
is going to sit and review the editorial content of the 7000 shows per
day in all the markets of where their commercial will be played...


"Tom Sixkiller" wrote in news:03%Ob.86$mw4.64021
@news.uswest.net:


"Cub Driver" wrote in message
...

Evident Bayer had its boilerplate response all ready for me:

Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.

Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.

In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.

They better dump that program and fire that service.