CFI's : Any tips on marketing?

"BoDEAN" wrote in message
news
Our flight school would like to put together a package that will be
distributed to H.R. Departments throughout the area. We are going to
target primarily large scale professional establishments.


Any tips on what I should say/include?
Could be a great way to get business at a flight school.

You want to include your instructors' qualifications, including Gold Seal,
Master CFI, etc. You want to emphasize the quality of your fleet, preferably
with glossy photos of new looking airplanes. Include a spreadsheet showing a
cost/benefit analysis of doing your own business flying, with graphs.

H.R. departments do not encourage employees to learn to fly. They see it as
an unacceptable risk and their response may be to make rules prohibiting
their employees from flying in small planes.