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In another thread it was noted that Television
drives (apparently) many sports. The sad fact is that unless there is an extreme element to it, most of those "sports" have reached critical mass as far as participation levels are concerned. The exceptions, indoor motocross freestyle jumping, street luge and such all seem to have a few common threads. You can get seriously messed up doing it, there is a way to know,attach yourself to the participant and get a rush vicariously thru the actions of others. Soaring needs TV time. To get it it is goint to have to compete with stuff like I mentioned until it gets to a critical mass of participation. I can think of no better example then PROFESSIONAL DART TOSSING, live from Ceasars Palace.... Why on earth does this work? Because of the HUGE installed base of 25cent a game dart boards in almost any bar/pool hall I've seen. There are a BUNCH of people doing it. Soaring doesn't have this installed base of viewers, so it needs to get extreme or edgy. REVIVE the Smirnov derby. Cross country racing gliders is really no different than cross country racing antique cars. There is the equipment story, the pilot story, the where an I going to land story all of which can be twisted into TV drama. THATS what needs to happen to get the exposure. Give an advertiser a vehicle to hook a viewer to sell his stuff. Sorry to be so long winded. Scott. |
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